TEXT HERE just shows up whatever color you put next to "color:" in your css file. you can also use this tag to change the size of your text, although it doesn't follow normal font size idk why
if you use the span tag you can set a background color for only the text inside the tag using the "background-color:" under "p span {" in your css file.
use to put an image in your page. if it isnt a .jpg replace that with .gif or w/e. you can standardize the height using the style tag within the brackets...
use LINK TITLE to make a link. configure your link colors in css